Sevierville · Gatlinburg · Pigeon Forge · Wears Valley · Townsend
Plenty of Smokies owners are stuck choosing between doing everything themselves and handing the keys to a national brand that's never driven a switchback up to a ridge-top cabin. Marova was built to be the third option: a mountain manager that performs and actually keeps you informed.
Why Marova
The Smokies rewards managers who actually know the territory - which driveways ice over first, when October color peaks on the ridges, how a Gatlinburg chalet near downtown books differently than a big-group cabin on a Sevierville ridge or a quiet Townsend place by Cades Cove. Every home, cabin, chalet and condo we take on gets that level of attention, and every owner gets a manager that answers.
Our pricing tools watch nearby Airbnb and Vrbo listings across the Smokies every day, and a person reads what they suggest before anything changes. Your rates track what this market will actually pay - on Dollywood weekends, Winterfest nights, and quiet Tuesdays in February alike.
Get Your Free Revenue Estimate
Full-Service Management
From the moment a family in Atlanta searches "Smokies cabin with hot tub" to the day they leave you a five-star review, Marova owns every step. Here's what that covers.
Every inquiry, booking question, mid-stay hiccup, and review request is handled by us, promptly and professionally. The late arrival from Nashville whose GPS gave up on the last switchback? They call us, not you.
Professional photography, search-optimized listing copy, and continuous testing across every platform. In a market this crowded, your home doesn't just need to be listed - it needs to win the click against every comparable cabin from Wears Valley to Gatlinburg.
Our pricing tools track the Smokies market every day. Rates rise for October color, Winterfest and the holidays, summer family weeks, and big Dollywood weekends; they adjust down strategically inside the final booking window so nights don't sit empty. A person reviews everything the software does.
Mountain homes work hard: hot tubs that need balancing, bear-proof trash, ladybugs and moisture, steep driveways that ice over in winter. We inspect after every checkout, handle small repairs without bothering you, and bring in vetted local contractors for the big stuff - managing the whole project on your behalf.
Housekeepers work to our checklist, document each turnover with photos, and flag maintenance issues before guests find them. Hot tub care is part of every turn. Guests pay the cleaning fee directly - it never touches your revenue.
Tennessee short-term stays carry 9.75% sales tax - 7% state plus 2.75% local - and a lodging tax set by city limits, not the mailing address. Airbnb collects and remits its own; on Vrbo, Booking.com and direct stays, we collect from guests and file the returns. We also handle the Sevier County short-term rental permit and fire-safety inspection paperwork.
Multi-Platform Marketing
Your home gets an independently optimized listing on Airbnb, Vrbo, Booking.com and our own direct booking site - each tuned separately for search ranking, conversion, and rate. It's all part of the flat fee, never billed as an extra.
In the Smokies, most bookings arrive through Airbnb and Vrbo, so that's where our optimization energy goes - while Booking.com and our direct booking site, where repeat guests come back, stay active and well-maintained.
Our Fees
Marova charges one flat management fee on booking revenue from guest stays. There are no monthly minimums, no hot tub surcharges, no supply fees, and no markup on maintenance or inspections. Taxes and cleaning fees are paid by guests on top of the nightly rate - so they never come out of your share.
Figures shown are for illustration purposes; your management fee is set in your agreement. Taxes and cleaning fees are paid separately by the guest on top of the nightly rate. They're not deducted from your revenue.
How We Compare
An honest side-by-side of your real options in the Smokies, so you can decide what fits your property and your patience.
| Feature | Self-Manage | National Company | Marova |
|---|---|---|---|
| Dynamic pricing software | Sometimes | ✓ | ✓ Reviewed by a person |
| Listed on all major platforms | Sometimes | ✓ | ✓ Plus a direct site |
| Guest support day and night | ✗ | Remote call center | ✓ Knows your home |
| Itemized monthly statements | ✗ | ✓ | ✓ |
| Transparent, flat fee | - | Fee plus extras | ✓ Flat fee |
| No hidden fees or surcharges | - | Rarely | ✓ |
| Tax collection & filing | DIY | ✓ | ✓ Sales & lodging |
| Professional photography | DIY & your cost | ✓ | ✓ Coordinated for you |
| Owner approval on repairs | Always | Varies | ✓ Before anything major |
| Dedicated local owner contact | - | Sometimes | ✓ Always |
Getting Started
Onboarding is built to get your home earning quickly - without skipping the setup details that determine how it performs for years.
After closing (or after giving notice to your prior manager), you share access and utility details. We set up a smart door lock, so every guest gets a unique code that works only during their stay.
We document every room, the deck and stairs, the hot tub, and how the driveway holds up in winter weather. You get a complete report with photos and a prioritized punch list - what's critical, what's cosmetic, and what will actually move your revenue.
A top-to-bottom deep clean - under appliances, inside closets, hot tub drained, cleaned and balanced. We stock kitchens and baths with standard guest supplies and test every TV, jet and game-room table before anyone checks in.
We coordinate professional photos of your home, leading with the view, the hot tub at dusk and the rooms people gather in. It's the single highest-leverage marketing decision a vacation rental owner makes - old listing shots and phone pictures leave real money on the table in a market this visual.
We walk you through inspection findings and recommend only the repairs and upgrades that meaningfully affect revenue. You approve; we source, schedule, and supervise. Repairs and staging run alongside the photo process, not after it.
Listing copy written, photos in place, published across Airbnb, Vrbo, Booking.com and our direct booking site. We price assertively at first to build momentum and reviews, then dial rates up to your ideal tier booking by booking.
Guest messages, pricing moves, maintenance, cleaning oversight, tax filing, monthly statements - all of it, every month, while clear reporting shows you how the season is going. From there, we earn your business every month.
Free Revenue Estimate
We'll run your home against comparable listings in its own corner of the Smokies - not national averages, not the market-wide blend - and send you a realistic projection built from how nearby Airbnb and Vrbo listings actually book.
Someone at Marova will reach out to walk through the numbers and answer your questions. No obligation, no pressure, no sales script.
Every inquiry is reviewed personally. We never use generic estimates or automated projections. Your information is never shared or sold, and you're free to ask questions, think it over, or simply take the estimate and go. We're happy to be helpful either way.
Your Questions, Answered
One flat management fee on booking revenue from guest stays - and that's the whole list. No monthly fees, no hot tub fees, no supply fees, no markup on maintenance or inspections.
Guests pay Tennessee sales and lodging tax and the cleaning fee on top of the nightly rate, so none of it reduces your rental revenue. Where a platform charges the host a service fee, you'll see it as its own line on your statement.
Airbnb, Vrbo, Booking.com, and our own direct booking site. In the Smokies, most bookings come through Airbnb and Vrbo, so those listings get the deepest optimization work.
Each platform listing is maintained independently. We don't copy-paste one listing everywhere - each version is tuned to that platform's ranking and audience. Vrbo tends to draw families booking further ahead; Airbnb guests often scroll for the view and the hot tub.
Pricing software watches the Smokies market, event calendars, and competing listings every day, and a person reviews what it proposes before it goes out. The principles are simple:
We push rates up around demand spikes - October color, Thanksgiving through New Year's and Winterfest, summer family weeks, spring break, and big Dollywood weekends. If your calendar fills months ahead, you're underpriced and rates rise. If last-minute nights aren't moving, we discount strategically inside the final booking window rather than let them sit empty.
We also generally price above comparable hotels, which filters toward higher-quality guests and protects your rating over time.
Owner payouts go out monthly, by direct deposit, for all completed bookings in the prior month. Each payout comes with an itemized statement listing every booking and every expense, and you'll have the exact schedule in writing before you sign anything.
It's short, and we walk through it with you clause by clause, including how either side can end it. No long-term lock-in. We'd rather keep you because your home is doing well than because a contract says so - we earn your business every month.
We inspect after every checkout and triage what we find. Routine and minor repairs are handled without bothering you and show up on your monthly statement. For anything larger, we call you first and get explicit approval.
Bigger projects - decks, flooring, HVAC - go to vetted local contractors, with us coordinating schedules, door codes, and post-project cleans. Guest-impacting failures (no heat on a January night, hot tub down mid-stay) are emergencies: fixed immediately to protect your rating.
Standard homeowners insurance isn't written for short-term rental use and will typically deny claims from guest stays. You want an STR-specific policy - Proper Insurance and Wister are both national carriers that handle vacation rentals well.
Expect to list your manager as an "additional insured" to extend coverage to the people who work at your home. We'll go over the details when we speak.
It mostly comes down to prompt property access and how quickly the walk-through, deep clean, and photography can be scheduled. Once we've seen your home, we'll give you a go-live date we can keep - and we move as fast as the process allows.
The Smokies runs on two peaks with a strong summer between them. October color brings the leaf-peepers to the ridges, and Thanksgiving through New Year's, with Winterfest lights and holiday trips, carries some of the highest nightly rates of the year. Summer family vacations and Dollywood keep calendars full in between, and spring wildflowers bring the year back to life.
Year-round, drive-in guests from Atlanta, Nashville, Charlotte, Ohio, and the Midwest stack demand onto weekends and holiday weeks. January and February weekdays go quiet and book mostly weekends. We work to beat the market in every month, but expect off-season nights to book well below peak rates.
For most homes, our honest answer is no. Plenty of guests never filter for pet-friendly stays, so the missed business is smaller than you'd think - while cleaning complexity, deep-clean frequency, and dog hair in the HVAC filters all go up.
The exception: smaller properties can earn more by going pet-friendly, and that may be worth it at that scale. We'll give you a real recommendation for your specific property, not a generic one.
Ready to get started?
Owners who join Marova get sharper pricing, cleaner homes, and a manager that communicates like it's their own money on the line. Step one is a free, honest revenue estimate - zero obligation.